Dedicated to developing your latest initiatives into news-generating press releases, and comprehensive press kits, SPPR drives media results and ensures your company is top of mind.
Whether an intimate affair or a grand soirée, we create events from concept to execution offering creative ideas, curated guest lists, flawless planning, onsite management, and media buzz around your event.
A business match-maker of sorts, we identify brands and partners with like-minded goals and values to align your brand with. We leverage these relationships to expand your organization's reach and overall recognition, developing long lasting, mutually beneficial relationships for our clients and their industry partners.
From securing handles and content curation, to online review management and website copy development, we develop a strategy that best represents your brand voice, while expanding your digital footprint and keeping you connected with your consumers.
The premier event of Fort Lauderdale International Boat Show, WWW is the largest, most extravagant aircraft, automotive, and watercraft event and
The dramatic unveiling of the impressive Ferrari F8 Tributo, driven through a curtain of pyrotechnic sparks into the dealership full of exotic car enthusiasts.
International dignitaries and city officials joined Mayor Dean Trantalis for the 2019 Inaugural Mayor’s Reception hosted at Superyacht Village.
SPPR produced a series keynote speakers and panel discussions for South Florida Business & Wealth magazine's series.
Le Méridien Dania Beach celebrated its Grand Opening with three days of entertainment packed events.
A first-of-its-kind two-day event immersing guests in a rosé experience with more than 30 varietals of rose wines.
ACCC opened a new, state-of-the-art facility welcoming local veterinarians to preview the location and meet the team.
In light of restrictions brought on by COVID-19, TRP launched TRPLive! a social media streaming culinary series.
Botaniko Weston unveiled the 05 model home featuring a live cooking demo and crafted bites by Chef Giovanni Rocchio.
More than 80 exotic cars rallied to the Ferrari of Fort Lauderdale display at the Fort Lauderdale International Boat Show.
Bringing together like-minded brands to create mutually beneficial and consumer engaging relationship is an SPPR specialty.
Guests previewed the all new 2020 Audi Q3 at Wynwood Walls and enjoyed art-inspired interactive entertainment.
PetSuites opened more than 10 facilities across the country with a full community marketing plan, advertising and a grand opening events.
Commemorating a new business with a groundbreaking or ribbon cutting can be a source of media and social buzz.
Whether it's a social affair or charitable event, SPPR can help make your vision a reality and maximize your budget.
Susan Penrod PR (SPPR) is a full-service promotions firm and South Florida’s premier provider of marketing, public relations, social media and special event production services. SPPR represents clients in a wide array of industries, from hospitality, nightlife, and entertainment, to high-end retail and boutiques, luxury automotive brands and residential developers, lifestyle brands and wellness professionals, and more, developing and executing innovative public relations and marketing initiatives that generate results. Our boutique, Fort Lauderdale-based agency operates a unique business model with an in-house type structure and approach, delivering superior client relations and services to each account for which we take on and represent. Not your average public relations firm, SPPR goes beyond for its clients, utilizing innovative marketing and media strategies in coordination with strategic partnerships and special events to elevate brand awareness among consumers, and to position each individual client as the go-to resource within their specific industry.
Driven, committed and always on-the-move leader of SPPR with an unrivaled talent to connect like-minded businesses, elevate event experiences and spearhead client accounts toward success, derived from more than 20 years in the industry.
Creative, motivated and usually caffeinated PR professional with more than ten years of experience in branding, marketing and event production - with a passion for hospitality and enthusiasm for unique campaigns and promotions.
SUSAN PENROD PR
Fort Lauderdale, FL · (954) 553-3800
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